Privacy Policy

Last Updated on May 11, 2022

This Privacy Policy discloses the privacy practices for Shilpa Ahuja family of sites, our email newsletters and other applications owned and operated by us. For the purposes of this Privacy Policy, unless otherwise noted, all references are to Shilpa Ahuja family of sites, also referred to as “our sites”.

This Privacy Policy covers:

What information do we collect about you? Is my personal information protected? What do we do with the information we gather from you? With whom do we share the information we collect about you? What is our email policy? How do I opt-out of receiving emails? Compliance With Legal Processes Children’s Guidelines

Changes to This Privacy Policy


The information we collect when you interact with our sites or Shilpa Ahuja Media (SAM) [a part of Shilpish Fashion Loft ] Services falls into 2 categories: 1) Personal information, which includes any information you supply when you subscribe, enter a contest, complete a survey, register for our sites, or provide your name and email address and 2) non-personal information collected through technology – this includes IP or other tracking information collected by us and third parties.

Personal Information That You Provide Us Or Let a Third Party Share with Us

Registration Information

Registration for the SFL Services may require that you give particular personal information, including your email address, name and demographic information such as gender, age, ZIP code, household income, ethnicity, industry and job title to register.

You may register or change your profile by linking your Instagram, Facebook or Google+ accounts on our sites. By doing this, you are authorizing those social media accounts to send us particular information, and you are authorizing us to gather, keep and use what those social media accounts send us in accordance with this Privacy Policy.

Social media registration features may collect your first name, email address, IP address, the page you are visiting on our site and may set a cookie on your browser to enable the feature to function in a proper way. Social media widgets and features are hosted by a third party or hosted directly on our sites.

You can disassociate your registration on our sites from third-party accounts anytime. For more details, please see our Social Media FAQ.

Billing and Credit Card Information

To enable payment and donations via the SFL Services, we collect and store name, email address, telephone number, credit card information, address and other billing information. This information may be shared with third parties who help us complete the purchase transactions. Examples of this include processing credit card payments and fulfilling orders.

User-Generated Content & Public Activities (Including User Comments and Reader Reviews)

We offer you opportunities to participate and engage in public activities on our sites and other SFL Services. “Public activities” are any actions you take on our sites that are designed to be visible to other users, including reviews, questions, comments, recommendations, ratings or any other items that you may submit. If you choose to engage in these public activities, please be aware that any personal information submitted by you can be analyzed, collected, read, and used by other users of these areas. SFL will not be held responsible for any personal information submitted by you in public activities and we have no responsibility to edit, remove, publish, take down any of your public information, activities or submissions. Any information disclosed by you in such public activities, along with your user ID or screen name, profile picture or image, becomes public and may be used by our sites for online or offline commercial or promotional purposes in any and all media. For more information, see the Comments FAQ and read the Discussions, Forums and User-Generated Content section of the Terms of Service.

Public activities may be included in our APIs, RSS feeds and other distribution formats. Subsequently, your public information and activities may appear on other websites, feeds, or blogs. Please be aware that we are not responsible for any personal information you choose to make public via your these forums, comments or any other public activities, and you agree that sharing of such personal information will be deemed to have been done by you, not our sites or Shilpish Fashion Loft. Please see our Comments FAQ for additional information.

When you recommend or share links to content on a third-party platform (such as Instagram, Reddit, Facebook, Google+ and Twitter), that particular action and/or any information you share will be covered by their privacy policy.

Contests, Sweepstakes, Giveaways and Special Offers

Our sites collect personal information from you when you participate in contests, giveaways, sweepstakes or other special offers. If this information is also being collected by a third party other than our sites such as an institution or brand, we will notify you at the same time. If you do not want your personal information shared with SFL or the third-parties, you should not participate in the said contest, sweepstakes or special offer.

Conferences and Live Events

We often receive information about attendees to our live events through their registration or sign-in lists. We may share this information with promotion or event sponsors, in which case we will notify you at the time of collecting the said information.

Reader Surveys, Market Research and Reader Panels 

Our sites may collect your personal information in connection with voluntary surveys conducted via the SFL Services. Data may be collected through the SFL Services, through email or on the phone. The information you provide may be shared, but only in the aggregate or de-identified form, with advertisers and partners unless we notify you otherwise at the time of collection.

Non-Personal Information Collected Using Technology

Information Collected by Us Using Technology

We use various internet technologies to manage the SFL Services and track use of the Services. Non-personal information that we collect using such technologies may be combined with other information about you.

Device Information. We may collect non-personal information about the mobile device, computer or other device you use to access the SFL Services, such as IP address, browser type, geolocation information, unique device identifiers, browser language and other transactional information.

Cookies, Local Storage and Other Similar Technologies. Unless you take steps to browse the Internet anonymously, our sites, like most websites and online magazines, tracks web browsing patterns to inform understanding of how our sites are being used. Generic information is collected through the use of “cookies,” which are text files placed on your computer, to evaluate usage patterns so that we can improve both content and distribution. You may refuse the use of cookies by selecting the appropriate settings on your browser; however, doing so may prevent you from using the full functionality of all of our websites. The generic information we collect is based on IP address, which is the location of a computer or network, and is not linked to your specific email address in any of the reports or other material compiled by our sites. Our sites will not associate your IP address and web usage data with any other information held by our sites that can specifically identify you unless required to do so by law.

Our sites use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses cookies to help us analyze how users use our sites. The information generated by the cookie about your use of the website includes your IP address. This information will be transmitted to and stored by Google on its servers. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity, and providing other services relating to Internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

We may also use web beacons, tags and scripts, and other similar technologies including local storage objects such as HTML5. These technologies allow us to use and manage access to the Services, recognize you and provide personalization, and help us understand how people use the SFL Services. You will not be able to access certain areas of our websites, including and, if your computer does not accept cookies from us. We do not respond to browser-based “do not track” signals. For more detailed information about our use of cookies and local storage, and how to manage them, see Frequently Asked Questions About Cookies and Similar Technologies in our Help section.

We may transmit non-personally identifiable website usage information to third parties in order to show you advertising for our sites when you visit other websites. For more information about our third-party ad server, or to learn your choices about not having this non-personal information used to target ads to you, please click here.

Local Storage Objects

We may use Local Storage Objects (LSOs) such as HTML5 to store preferences and content information. Third parties with whom we partner to display advertising or to provide certain features on our site based upon your web browsing activity use LSOs such as Flash or HTML 5 to collect and store information.

Analytics, Log Files and Reading History

As is true of most websites, we gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses (the region or general location where your computer or device is accessing the internet), browser type, operating system and other usage information about the use of the SFL Services, including a history of the pages you view.

We may combine this automatically collected log information with other information we collect about you. We do this to improve services and content we offer you, including customized recommendations, currency display, advertising and marketing, and to track access and use of the SFL Services across the devices that you use to access them.

For more information on the Recommendations feature, please read the Recommendations FAQ.

We have hired third parties to provide us analysis, information and reports about the usage, browsing patterns of our readers and users. They may independently record the type of device and operating system you are using, general location information, as well as events that occur within our apps and SFL services, such as how often you use our apps.

Location Information. Some of our mobile applications can deliver content based on your current location if you choose to enable that feature of the app. If you elect to have a location-based search saved to your history, we will store that information on our servers. If you do not enable the location-based service, or if an app does not have that feature, the app will not transmit to us, and we will not collect or store, location information. If you enable the location-based feature, your current location will be stored locally on your device, which will then be used by the app.

The ads in our apps are not targeted to you based on your current GPS location, but they may be targeted to you based on your ZIP code or device’s IP address.

Third Parties & Your Ad Choices

Some of the services and advertisements included in the SFL Services, including on our sites and within our mobile apps, are delivered or served by third-party companies, which may collect information about your use of the SFL Services.

These companies may recognize or place cookies, web beacons or other technology to track certain non-personal information about our website users. For example, in the course of serving certain advertisements, an advertiser may place or recognize a unique cookie on your browser in order to collect certain information about your use of the SFL Services. In many cases, this information could be used to show you ads on other websites based on your interests. For another example, an advertiser or ad server may also be able to collect your device’s unique identifier in the course of serving an ad.

We do not have access to, nor control over, these third parties’ use of cookies or other tracking technologies or how they may be used.

Please click here to see a list of third parties that may be using cookies to serve advertising on our websites or in our apps. For instance, we use Google to serve advertisements onto the SFL Services, and in some cases, a unique device identifier, to show you ads based on your visit to Shilpa Ahuja family of sites and other sites on the internet. You may opt out of the use of the Google Doubleclick cookie by visiting the Google ad and content network privacy policy.

Your access to our website and SFL services should not be affected if you do not accept cookies served by third parties.


To maintain data accuracy and prevent unauthorized access, and to ensure the appropriate use of information, we have put in place commercially reasonable technical, physical and administrative controls to protect the information. Please understand that no method of electronic storage or transmission over the internet is 100% secure.


Any information you voluntarily provide to us through our websites, such as an email address, name, or phone number, will never be sold or traded to other websites, blogs, magazines, non-profit organizations, or businesses.

Customizing Your Experience

We use this information to customize certain features of the SFL Services to provide you with an enhanced experienced based on the type of device you are using to access the SFL Services, and in certain cases, provide you with requested services. We also use the information that we collect to allow advertising to be targeted to the users for whom such advertising is most relevant.

Relevant Advertising

We may use preference and demographic information to allow advertising on the SFL Service to be targeted to the users for whom they are most relevant. This means users see advertising that is most likely to be of interest to them, and advertisers send their messages to people who are most likely to be engaging, improving both the viewer’s experience and the effectiveness of the ads. We disclose information to third parties only in aggregate form.

Provide the Services You Request

We use the information we gather about you to enable your use of the SFL Services and fulfill your requests for certain products and services, such as sending out email newsletters and enabling you to participate in paid services, contests, polls, and message boards.

Email Newsletters

Our sites will periodically send you email newsletters or promotional email about our services and those offered by our advertisers. For details about our emails, please see the section labeled “What Is Our Email Policy?”

Statistical Analysis

We perform demographic, statistical and marketing analyses of the users of SFL Services, and their purchasing and subscribing patterns, for product development purposes and to generally inform advertisers about the nature of our subscriber base. We use this information for analysis purposes, such as to improve customer relationships.


Within Our Sites

If you have registered to use the SFL Services, we will not rent, swap, sell or authorize any third party to use your email address without your permission.

In the future, it is possible for SFL or our sites to sell, merge, buy or partner with other businesses or companies. In such transactions, we may include your information among the transferred assets.

Service Providers

We contract with other companies to provide services on our behalf, including ad serving, billing and credit-card processing, email distribution, shipping, list processing and promotions management. We provide these companies only with the certain information they need to perform these services. These service providers are restricted from using personal information in any way other than to provide services for our sites, and they may not resell, use or share the data for their own direct marketing purposes.

We reserve the right to disclose your opt-out information to third parties so they can suppress your name from future solicitations. We may occasionally release personal information as required by law, such as, to comply with a court order. (For more information, see the “Compliance with Legal Process” section of this policy.)

Third Parties

We also share information about our audience in aggregate form. Nothing in this Privacy Policy is intended to restrict our sharing or use of aggregated or de-identified information in any way.


We will not send you marketing messages if you have opted out. You can choose not to receive messages at any time in the future by following the “unsubscribe” instructions located near the bottom of each email. We will not sell, rent, share, swap or authorize any third party to use your email address for commercial purposes without your permission. If you feel you have received an email from us in error, please contact and state the name of the website (,,,, etc) that sent you marketing emails in error.

Email Newsletters. Our sites, including, offer an email newsletter. If you no longer wish to receive a specific newsletter, follow the “unsubscribe” instructions located near the bottom of each newsletter. To know more about our newsletter FAQs, please click here.

Emails From You. If you send us an email, we will use your email address to respond directly to your feedback or questions.

Survey Email. We may invite you to participate in user surveys asking for feedback on our sites, prospective products and existing services, as well as information to better understand our users. User surveys greatly help us to improve the SFL Services, and any information we obtain in such surveys will not be shared with third parties, except in aggregate or de-identified form.

Email This Article Feature. Addresses you provide in the “Email” share feature may be saved for your convenience for future articles you may wish to email, but they are not used for any other purpose, and will not be shared with or sold to any third parties.


If, at any time, you prefer not to receive email marketing information from us, simply follow the unsubscribe instructions at the bottom of any email.

If you experience any difficulty with the unsubscribe process, please contact us at and provide your email address along with the name of the newsletter from which you would like to unsubscribe.

Use of Third Party Personal Information

If you choose to use “email this article”, we require the recipient’s name and email address. We will automatically send them a one-time email about the particular service. Our sites do not store this information.


Compliance With Legal Process

We may disclose, access or preserve personal information if we are required to do so by law or we have a good faith belief that such action is necessary to (1) comply with the legal process or with law; (2) defend or protect our rights and property; (3) protect against unauthorized use or misuse of the SFL Services; or (4) protect the personal safety or property of the public or our users (for example, if you provide false information or commit identity theft, or attempt to pose as someone else, information about you may be disclosed as part of any legal or general investigation into your actions). Children’s Guidelines

COPPA Compliance. Our sites do not knowingly store or collect any personal information about children under the age of 13.

International Transfers. Shilpa Ahuja is headquartered in India. The information you submit to us or that we obtain as a result of your use of the SFL Services may be collected in your country and subsequently transferred to India, or the United States, where our servers are located, or to another country so that we may provide you the Services. By using the Services, you consent to the collection, international transfer, storage, and processing of your information. U.S. law and the laws of other countries where we may store and process your information may offer different levels of protection for information than what may be available in your country. Changes to This Policy

We evaluate this privacy policy periodically in light of changing technology, business practices and legal requirements. As a result, it may be updated from time to time. Any such changes will be posted on this page. If we make a significant change in the way we store, use or share your personal information, you will be notified via email and/or prominent notice within the Services at least 30 days prior to the changes taking effect.